Nigeria’s advertising sector appears to be in quiet unrest with the contentious Advertising Industry Standard of Practice (AISOP) introduced by the Advertising Practitioners Council of Nigeria (APCON) set to be operational in 2022. Advertisers, majorly in the private sector have identified certain policies they deemed detrimental as it impugns their …
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Ambode/Buhari Campaign Billboards Debts Leave Outdoor Ad Coys On The Brink Of Collapse
More than 70 outdoor advertising companies contracted to handle the Ambode/Buhari campaign billboards in Lagos are still waiting to get paid their dues from the APC, with practitioners revealing that they are enduring a choking debt burden. “The companies that ensured that Buhari and Ambode billboards took over 95% …
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