By Queen Nwabueze SOMEWHERE between a WhatsApp voice note and a 3-slide PowerPoint deck titled “Big Idea,” another Nigerian marketing campaign has entered the world screaming in confusion. A TVC nobody understands. A hashtag that makes no cultural sense. A billboard that says everything and nothing at once. And then …

THE National Agency for Food and Drug Administration and Control (NAFDAC), Ogun II Office, Ota, has sealed the facilities of 39 illegal packaged water producers in the state between February and the present date. Mr Mawo Benu, Ogun II State Coordinator, disclosed this in an interview with the News Agency …

By Queen Nwabueze OOH isn’t a silver bullet anymore. Let’s face it: Once upon a time in Nigeria, a well-placed billboard could do wonders. You slap your brand on a massive board along Third Mainland Bridge or hang it on the Oshodi Expressway, and boom! You’re in the game. That …

THE Federal Road Safety Corps (FRSC) has began special patrol operations for the Eid-el-Kabir, deploying 36,000 personnel and 1,095 patrol logistics across the country. The FRSC Corps Marshal, Malam Shehu Mohammed, said this in a statement issued by the Corps Public Education Officer, (CPEO), Mr Olusegun Ogungbemide on Wednesday in …

THE Nigerian stock market extended its positive trend, appreciating by N259 billion amid increased buying interest. Market capitalisation rose by N259 billion or 0.37 per cent to close at N70.894 trillion, compared with N70.635 trillion on Monday. Similarly, the All-Share Index (ASI) also increased by 411.52 points or 0.37 per …

By Queen Nwabueze Ladies and gentlemen, we must talk about the epidemic of non-brand people running brands. In the chaotic, colourful world of Nigerian marketing, there exists a curious breed of brand strategies that make you pause, squint, and ask yourself: “Who approved this thing?” You look at the campaign …

THE Institute for Public Relations (IPR) has announced the inclusion of Philip Odiakose, Chief Media Analyst at P+ Measurement Services, as a member of its distinguished Measurement Commission. This appointment marks a significant milestone in Odiakose’s ongoing efforts to advance the global standards of public relations measurement and evaluation, especially across …

THE Independent Petroleum Marketers Association of Nigeria has said the price of Premium Motor Spirit may nosedive further to N800 per litre in the coming days. IPMAN spokesperson, Chinedu Ukadike disclosed this to DAILY POST in an interview. According to him, with partnership between petroleum marketers and Dangote Refinery, petrol …

THE National Drug Law Enforcement Agency (NDLEA), has intercepted seven watch-listed containers with N9.3 billion worth of opioids and codeine based syrup at the Port Harcourt Port Complex (PHPC) in Onne. This is contained in a statement by the Director, Media and Advocacy, NDLEA, Femi Babafemi on Sunday in Abuja. …

A total of nine people were killed in Guzamala Local Government of Borno state on Saturday by Improvised Explosive Devices (IEDs) suspected to have been planted by Boko Haram terrorists. The victims were waiting at a bus-stop in Mairari Village when the incident happened. Speaker of Borno State House of …